Today, if the underwear factory processing industry wants to develop steadily, is it enough to just do a good job in processing and production? The answer is no, Ladymate Knitting has been a manufacturer of knitted garments for 17 years, with an annual output of 12 million pieces of knitted garments. The Ladymate Knitted Underwear Factory has developed so far that it believes that the underwear processing industry should focus on the
brand of the underwear factory if it wants to develop by leaps and bounds. building. So how to develop the brand of underwear factory processing industry? Ladymate knitted underwear factory believes that these 5 steps should be taken. We know that the construction of the underwear factory brand is not achieved overnight. It is accompanied by the development of the underwear factory. There are stories and waves, just like the growth process of a person. Let people go from unfamiliar to recognition and remember your process. So how do underwear factory brand building take 5 steps? 1. Do differentiated positioning and give play to your advantageous products. In today's serious homogenization of the underwear processing industry, people recognize that the brand of underwear factory actually starts from the product. So the development of underwear today, whether in terms of material, function, or processing technology, has been divided into many types. Your factory may also be able to make some types of underwear, recruit a few workers and introduce some equipment, but it does not reflect your advantages. Take Ladymate knitting as an example, since the development of Ladymate knitting, it has always insisted on doing one thing well. Whether it is R&D and design, or mechanical equipment, the skills of underwear factory workers are still continuing to make knitted underwear products. Because of focus, so professional. 2. In the field that you are good at, expand the subdivision fields that meet the needs of customers. we know underwear factory“The field of underwear processing that they are good at is too wide, giving people a feeling of unprofessionalism, but if the underwear factory sticks to its own small single product field, the development will be slowly hindered. Because underwear processing is a very traditional industry, the barriers to entry are also low, and the competition is fierce. Take the knitting industry as an example, many knitting factories started out by making socks in the early days, with low barriers to entry, simplicity, and low technical content, but slowly developed to today, many factories specializing in knitting socks have closed down, or Changed. Ladymate Knitting also started as a socks manufacturer, but the underwear factory Boss Wang has a great vision. While making socks, he saw that the competition in this industry is becoming more and more fierce, and the rise of underwear made Wang immediately think of transformation and upgrading. So very early on, the underwear factory gradually transformed from making socks to underwear, and started from a single category of underwear,
sports bras, and has developed six sub-categories in the knitted underwear category that meet the needs of the market: sports bras, sportswear, Body underwear, knitted camisole, 5/7 trousers, yoga clothes. Become the leader of underwear factory in the field of knitting. 3. According to the underwear factory culture, cultivate the brand of underwear factory We know that the brand includes popularity + reputation + recognition + association + loyalty. The branding of the underwear factory is inseparable from the development history, culture and sense of mission of the underwear factory. This is also one of the reasons why many underwear factories have encountered bottlenecks in the development of these years. Many underwear manufacturers were just for the sake of making money at the beginning of their development, and did not think about what they could bring to the society. 4. Set standards and enhance public awareness of underwear factory brands. If we want the underwear factory brand to be recognized by the public, we need to ask ourselves from many aspects, such as the standard of underwear processing products, R&D and production capacity, service capacity, etc., to become the leader in the same industry, and even learn from example. 5. Multi-channel simultaneous development, let the underwear factory brand and product sales advance and retreat together! The significance of an underwear factory in building a brand is to have the right to speak in the market. Underwear manufacturers who do not have the right to speak will always be led by the nose. The same women's underwear product, the same price, the sales volume with high brand awareness will be much higher, this is also because it has been recognized by people and has occupied the hearts of customers. So in today's development of the Internet, information is convenient, and underwear factories need to think more, learn more, and use more advanced tools to introduce their own brands if they want to quickly put the brand value into the hearts of customers. --- Editor in charge: Ladymate Knitting All rights reserved (Ladymate Knitting)
Shantou Ladymate Apparel Co., Ltd. is considered as one of the leading supplier of
full cup Bra products in China.
Shantou Ladymate Apparel Co., Ltd. is working with the best teams, aligned with international standards and practices to focus on R&D and manufacture of products, and are continuously launching new products in the market. Get to know us at LADYMATE Apparel.
Another way to maintain the professional yet engaging innovative technology in
plus size underwear is by embedding new skills directly on manufacturing.
As consumers get more and better information regarding how to compare various products and companies, it is critical to compete on the price and value of
shapewear suppliers.
For more custom bras sling lingerie reviews, tips and advice on choosing a washer and dryer for you and your family, please visit LADYMATE Apparel,where you can also choose the you are looking for.
