The distribution characteristics and uniqueness of the
underwear industry The underwear industry is mainly located in the fourth district of the International Trade City. Domestic sales in the underwear industry account for a relatively large proportion, accounting for about 60% of total sales. They are mainly sold to neighboring provinces and cities and northern provinces (secondary wholesalers and retailers), and some are online platforms such as Alibaba, Taobao and WeChat. Foreign trade exports account for about 40% of the total sales, mainly sold to Europe, America, Japan, South Korea and South American countries. After decades of development, the underwear industry has become one of the representative industries with relatively mature market development. As the first in the country to be awarded“The city, a famous underwear trade city in China, is one of the most important underwear production bases in China. Different from the underwear production bases with a long history such as Guangdong and Jiangsu, the underwear industry has a relatively short development time, but it has grown rapidly. Because of its unique market-specific strong agglomeration, radiation functions, and small profits but quick turnover, the underwear industry is based on information and low prices. , complete goods, fast update, convenient logistics and other characteristics in the market competition in absolute advantages, is a rising star in the domestic underwear industry. In addition to the product competition of conventional categories, the production enterprises have formed a national underwear production and processing center at an alarming rate by means of high technology and high investment, thus establishing a new advantage in underwear products and a new bright spot beyond other underwear production bases. At present, the number of imported underwear looms accounts for about 70% of the country and 10% of the world. The output of underwear accounts for 80% of the country and 30% of the world. The impact of the new crown epidemic in 2020 has accelerated the transformation and upgrading of the traditional business model of the underwear industry, and underwear consumption has entered a new era. Due to the impact of the new crown, my country's traditional commercial services and other tertiary industries have experienced an unprecedented crisis in 2020. However, some merchants in the market have seized the new online consumption trend in a timely and accurate manner. With the help of anchors and live broadcasts, they have opened up offline and online connections. point, reconstructing the interaction method of traditional underwear sales channels. Nowadays, more and more merchants are beginning to explore new ways of selling goods through live streaming and private domain communities.
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