Underwear factory processing industry must be wary of cross-border integration and disorderly expansion

As a traditional processing industry, the underwear processing industry is greatly affected by the market environment. With the application of smart phones, there are also many people who are micro-businesses of women's underwear. Influenced by information publicity, many owners of underwear factories will often study everywhere in order to expand their horizons and learn some cutting-edge knowledge of the Internet. More underwear manufacturers will expand blindly and disorderly because of the decline in production orders, because teachers are also talking about“In the Internet era, everything must be customer-centric, how to understand“The customer did not understand clearly, so this also increased the risk factor of the underwear factory. In the previous article, underwear manufacturers analyze the cross-border underwear processing industry in the Internet era.“In the robbery article, the editor also analyzed that the manufacturing industry, including the underwear processing industry, should pay attention to it. A large number of cross-border integrations in the Internet era may defeat you not your peer competitors, but another completely irrelevant one. industry. This really happened at Ladymate Knitwear Factory. In October, Ladymate knitted underwear factory received an order from a very well-known micro-business team in Taizhou. At that time, their boss took a fancy to our thermal underwear and placed an order for 50,000 pieces on the spot. At the same time, they found a manufacturer of women's bags and designed a women's bag. Through the appearance packaging, the thermal underwear was placed in the bag and sold together. Then they used their micro-business team to promote the sales in just two days. empty. In addition, a customer in Guangzhou also found our underwear factory to process and produce a batch of women's underwear. They designed their own packaging and sold each box with a bottle of perfume. And the sales price and effect are also very good. Through these two customer cases, it is once again explained that if you are a bag maker, the person who purchases your bag may not necessarily be the one who specializes in selling bags. On the contrary, the women's underwear purchased from the underwear factory may not necessarily be specialized in selling underwear. , it may be an unrelated industry that has never been thought of, such as selling perfume, so today with the development of the Internet, decision-makers of underwear factories must broaden their horizons, improve their own cognition, and need to pay attention to the differences between different industries. Cross-border integration. Regarding the expansion of the underwear factory processing industry, I believe that in today's overall downturn in the market environment, Ladymate Knitted Underwear Factory believes that the underwear processing industry, as a traditional manufacturing industry, should be more rational, strive for survival while maintaining stability, keep the existing ones, and strive to expand New customers and channels are king. The Internet fever continued to heat up, and decision-makers in many underwear factories suddenly felt a lot of pressure. Many underwear factories listened to teachers’ lectures.“Internet thinking, Internet genes, etc., to be customer-centric, do whatever the customer needs, thinking that this is the transformation of the underwear factory processing industry, and do not really understand what is true“client. Some underwear factories are good at making women's underwear with seams. Now they hear that underwear is very popular, and they blindly put into production equipment; some underwear factories clearly have their own advantages in processing and producing seamless underwear. Women's underwear, put into production, recruiting staff to make women's underwear with seams, cutting feet to fit, thinking that this is centered on customer needs. Is this really good? In fact, if you look back carefully, most of these underwear manufacturers are mainly OEM and do not have independent research and development capabilities. When the market environment is good, they may be fine. When the market environment is bad, they will immediately cut down this department and that department. When the department was cut off, naturally some people who were good at making women's underwear with seams had to be stuffed into the women's underwear department. As a result, the overall skills of the personnel were uneven, and the products produced can be imagined. Some people leave their jobs because they cannot adapt to such changes in the underwear factory. When the underwear factory loses a large number of unique technicians, the future of the underwear factory is at stake. Ladymate knitting has been a manufacturer of underwear for 17 years. It has been working hard in knitted clothing for many years, insisting on giving full play to its expertise in the production and processing of women's underwear, and not blindly expanding. It is also because of this that other underwear factories are seriously undersaturated. At that time, Ladymate knitted the order for two months; when other underwear factories could not sell women's underwear, Ladymate knitted women's underwear was rushing by customers.……The deep-seated reason for all this is that Ladymate Knitting has always focused on its areas of expertise, with a clear understanding and not blindly expanding. Ladymate Knitting“Ladymate--- Editor in charge: Ladymate Knitting All rights reserved (Ladymate Knitting)
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