Are you ready for these challenges in the underwear processing industry in 2018?

Recently, the Sino-US trade war has been in major media“In full swing, many industries are facing huge challenges. Although the underwear processing industry is not involved, the new normal of the underwear processing industry in 2018 has many challenges. Are you ready? 1. Underwear processing: small batches and multiple batches have become the new normal. As a traditional manufacturing industry, underwear processing also uses a lot of labor. With the increase in labor costs and raw material costs in recent years, the unit price of factory underwear processing customers has also increased. The rise of the Internet has brought the convenience of information flow, so more and more underwear buyers are also worried about the pressure on the spot, so many underwear buyers prefer to purchase in small batches and customize in small batches, which is much less risky. However, for underwear manufacturers, this will inevitably lead to an increase in costs. Take underwear as an example. Because underwear is directly woven from yarn into finished clothes, the machine will have a certain loss rate during the debugging and knitting process. The smaller the amount of underwear processed, the higher the loss rate that may be apportioned, and the corresponding unit price of underwear processing will rise. The rising cost of underwear processing will inevitably affect the number of customers' purchases to a certain extent. This is not a small challenge for underwear manufacturers. 2. Underwear processing: Personalized demands are increasingly becoming the new normal. In today's era of individualized development and rich and colorful materials, people pay more and more attention to their individual needs, and the same is true for underwear processing. People not only pursue underwear as an object, but give underwear to other levels of connotation. such as fashion. So how underwear manufacturers respond to market demand requires wisdom. Ladymate Knitting has been a manufacturer of women's underwear for 17 years. It has always insisted on independent research and development. The factory has hired designers with more than 10 years of underwear design experience. It launches 8-10 new styles every day. The underwear factory also has an exhibition hall of nearly 1,000 square meters and more than 5,000 styles. Sample garments are displayed for customers to choose and customize. At the same time also support customers to sample, to map custom. 3. Underwear processing: the choice of a flexible supply chain. In fact, the fundamental reason for the challenges faced by underwear processing lies in personalized consumer demand. From the perspective of the development of the underwear processing industry, underwear factories in the new era need to overcome these hurdles. First, the underwear supply chain channels are perfect and stable; second, the combination of online and offline multi-channel development and operation; third, underwear manufacturers should do a good job in supply chain for small batches, multi-batch quick response services; fourth, underwear factories plan to operate their own brands , plan ahead. These few hurdles can't be overcome, and they are just passive for others. 4. Underwear processing: It is necessary to speed up the construction of independent brands. In today's era of diversified choices, underwear processing and underwear factories should treat customers as“The matter is very important, so underwear processing advertising must be advertised from the public“In the change of selling and pleasing, pleasing customers with heart will become the key point. At the same time, it is very important to strive to build an independent brand of underwear factories. If you want to build your own brand of an underwear factory, the methods and strategies must be adjusted accordingly. In the past, when an underwear factory made a brand, it would make up a story so that the story could impress customers and occupy the minds of customers. But today or in the future, it doesn’t matter about stories. What can be remembered is some fresh things, which is also the number of underwear manufacturers and brands that have grown from 0 to tens of billions in the past 3 or even 5 years. In addition, it is very important to create a brand of underwear manufacturers to advertise, but in today's extremely simplified channels, underwear factories want to rely on advertisements to open up the market, and they also want to impose the idea of ​​wool on sheep on customers, which will inevitably become more and more unreliable. . 5. Underwear processing: It is important to retain talents. In the new era, the core of the competition in the underwear processing industry is actually the competition of talents. Underwear factories do not intend to cultivate talents, and they cannot keep talents by pursuing small profits and forgetting the overall situation of long-term development. This is very common in many underwear factories. On the one hand, a certain important post in the underwear factory is lacking, and on the other hand, the people in this post resign. The management of many underwear factories lacks a long-term view of the overall situation and is superstitious about the so-called“Great God, I can't wait to recruit a talent“A hoe digs a well,“A fat man is eaten in one bite, and it is difficult for others to make achievements, and the benefits are unevenly distributed, resulting in a brain drain. In short, underwear processing is facing many challenges in 2018. The above five points are also the main problems faced by most underwear factories. Are you ready to deal with them? --- Editor in charge: Ladymate Knitting All rights reserved (Ladymate Knitting)
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